讲座报告

In-store Learning and Trial of New Brands: Implications for Retail Competition

时间:2018-01-10浏览:24设置

Hosting Department:School of International Business Administration

Theme:In-store Learning and Trial of New Brands: Implications for Retail Competition

Speaker:Jialie Chen   Cornell University   Ph.D. candidate

Date&Time:January 11th, 2018   15:00--16:30

Venue:Room 114, School of International Business Administration

Speaker Bio:

Jialie Chen is a Ph.D. candidate in Marketing at Cornell University. His research focuses on consumers'decisionsunder uncertainty and information search using dynamic structural models. Currently, he has four working papers that focus on the application of this issue to contemporary marketing topics including digital marketing and omni-channel retailing. His teaching interests include marketing management, marketing strategy, pricing, digital/mobile marketing.